The Psychology of Selling
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This book is a practical guide for managers and business leaders on how to keep employees motivated and engaged at work. The authors explain why employees leave and what leaders can do to prevent it by creating a more positive and sustainable workplace.
The book focuses on the importance of open communication, listening to employees, recognising their efforts and building a culture where people feel valued. It offers concrete advice and real situations to help leaders better understand the emotional and professional needs of their team.