The Charisma Myth

"The Charisma Myth" – Olivia Fox Cabane is a personal development and psychology book that explains a very important idea: charisma is not an innate talent, but a skill that can be learned and practised.

The book challenges the common belief that some people "have charisma" (like Steve Jobs, Oprah Winfrey or Bill Clinton) and others don't. According to the author, this isn't true.

What is the book about?

Olivia Fox Cabane breaks charisma down into 3 key elements:

• Presence – being fully focused on the moment and on the other person
• Power – the perception that you have ability, competence and control
• Warmth – the sense that you are kind, approachable and well-intentioned

In her view, when these three elements combine, people perceive you as charismatic.