Predictably Irrational

"Predictably Irrational" is a well-known behavioural economics book that challenges the idea that people make decisions rationally. Ariely uses scientific experiments and anecdotes to show that our decisions often seem "irrational" but actually follow predictable, systematic patterns. He shows that context, emotions, expectations and cognitive biases strongly influence our everyday choices – from purchases and savings to failures caused by big distractions and the way we perceive the price or value of something – helping readers understand why this happens and how they can improve their personal and professional decision-making.